Bottled water is a multi-billion dollar industry that reaches the far corners of the world. One company brings a new spin by turning back to natural sources, and limiting the impact that the plastic bottles have on the environment. According to their website, sales of Waiakea Hawaiian Volcanic water are based on a model that emphasizes people, and planet, over just profits.
Established in 2012, Waiakea Water is sourced from Hawaii, the name is even a compound of two words that translate to “broad waters” from the native Hawaiian language. Waiakea’s filtration and purification process is sourced from that same spot, the result of rain and snow melt filtering through 14,000 feet of porous volcanic rock, down the Mauna Loa Volcano. The result, is Hawaiian volcanic water that has been enhanced by the addition of natural minerals and electrolytes. The natural filtration process also gives Waiakea water it’s alkaline ph. This unique process ensures the volcanic water benefits in each bottle.
In addition to the emphasis on the people and the individual health benefits of Waiakea water, the company also focuses on planet. Waiakea water has been certified a carbon neutral company, due in large part to its use of low-emission vehicles to deliver products. In addition, 2018 saw the release of the first fully degradable plastic bottle in the world. All of Waiakea’s bottles are made from recycled plastic, but the degradable bottles reach a new benchmark for sustainability by breaking down up to 98% faster than traditional plastic bottles.
Waiakea’s mission statement declares their intention to “ provide naturally healthy, delicious, Hawaiian volcanic water with as little impact as possible, while contributing to and promoting conservation and access to clean water and education for people in need throughout the world.” They seek to achieve those goals by combining the health and sustainability initiatives mentioned here with their charitable contribution program. Through a partnership with Pump Aid, for every liter of water sold, Waiakea donates a week of clean water to those in need. Waiakea is also committed to Hawaii, by partnering with the The Kama’aha Education Initiative, committed to advancing academic success for Native Hawaiians.
In this case, Waiakea’s volcanic water benefits extend beyond the award winning taste of one bottle.