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Be Bolder with Lime Crime

Anyone who loves color or loves nontraditional makeup knows how hard it can be to find the colors that are pleasing to the eye while still managing to be eye-catching at the same time. They struggle daily with whether they should put harmful chemicals on their face or whether it is a better idea to simply go with boring colors. Many people even have to make their own makeup because of this and end up with inconsistent results from each time that they make the choice to make the makeup that is in the colors that they love.

Doe Deere believes that she has solved this problem with her makeup brand, Lime Crime. Lime Crime is intended for people who love color but also love to have high-quality ingredients in their makeup. In the past, it was nearly impossible to find bright colors that would show up well on the skin. Makeup was made mostly in tones of beige and red. It was boring for people who love color and something that many people simply did not want to have to deal with everyday. For that reason, they just didn’t wear makeup or settled for the boring kind that they didn’t really love. Read more:

As people became more progressive, they started to recognize the need for bright and bold makeup. This makeup, however, had many dangerous chemicals in it. It came from China and it was detrimental to the skin. It caused acne as well as many other health problems because it was filled with lead. It was dangerous to use but many people still continued to use it because it was the only option that they had for the bold colors that they loved to use on a daily basis and because it was fun for them.

Doe Deere solved this dilemma. As a makeup blogger, she recognized the need for healthier makeup options all around, especially in bold-colored makeup. She knew that it would be nearly impossible to find the kind of bold makeup that she wanted without risking her health. She made her own makeup. She started to use it on her blog and her readers loved it. She made the decision to market it and the Lime Crime brand quickly grew. She began to sell it to retailers and on her website while her blog took a backseat. She now focuses mostly on the Lime Crime makeup.

The Story of Helane Morrison Breaking The Glass Ceiling

In the world of business, people often visualize executives as men wearing suits and ties and talking into cellphones as they enter elevators or the public. The people who visualize these images are correct. However what is often overlooked, or not commonly visualized, is that executives are also women. This story is about a woman who had a long sustained career in law and government that ultimately led her into the business world. Helane Morrison currently holds three positions at Hall Capital Partners LLC: Managing Director, General Counsel, and Chief Compliance Officer.

Prior to Morrison joining Hall Capital Partners LLC in 2007, she began her career in law. reports that after Morrison passed the bar exam in the 1980s, she was hired as a law clerk for the Hon. Richard Posner of the U.S. Court of Appeals for the Seventh District in 1984. A year later in 1985, Morrison was hired as a law clerk for the Hon. Harry Blackmun of the U.S. Supreme Court. As in her previous job, Morrison left her job as a law clerk after a year and joined the law firm Howard, Rice, Nemerovski, Canady, Falk & Rabkin. She joined them in 1986. During her tenure at the law firm, Morrison was made partner in 1991 and stayed on at the firm for another five years.

Morrison departed from the firm in 1996 to take a job offer at the U.S. Securities and Exchange Commission (SEC). She was offered the job based on the work she focused on during her time at the Howard firm because it dealt primarily matters relating to the SEC. Morrison was a regional director at the SEC and during her tenure, she scored notable achievements. These achievements include: contributing to the efforts to eradicate insider trading, exposing the illegal destruction of audit papers by auditors working as partners for companies, and much more.

2007 was the year Morrison left the SEC and joined the law firm Hall Capital Partners LLC. Morrison left the SEC because she wanted to fight for financial sector equality based on the lack of females holding leadership positions in the financial sector. The career of Helane Morrison serves as an example of personal resilience and ambition for fighting for the ideas she held dear to her heart. I have no doubt Morrison will continue to serve as inspiration for women in the years to come.

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