Anyone who loves color or loves nontraditional makeup knows how hard it can be to find the colors that are pleasing to the eye while still managing to be eye-catching at the same time. They struggle daily with whether they should put harmful chemicals on their face or whether it is a better idea to simply go with boring colors. Many people even have to make their own makeup because of this and end up with inconsistent results from each time that they make the choice to make the makeup that is in the colors that they love.
Doe Deere believes that she has solved this problem with her makeup brand, Lime Crime. Lime Crime is intended for people who love color but also love to have high-quality ingredients in their makeup. In the past, it was nearly impossible to find bright colors that would show up well on the skin. Makeup was made mostly in tones of beige and red. It was boring for people who love color and something that many people simply did not want to have to deal with everyday. For that reason, they just didn’t wear makeup or settled for the boring kind that they didn’t really love. Read more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
As people became more progressive, they started to recognize the need for bright and bold makeup. This makeup, however, had many dangerous chemicals in it. It came from China and it was detrimental to the skin. It caused acne as well as many other health problems because it was filled with lead. It was dangerous to use but many people still continued to use it because it was the only option that they had for the bold colors that they loved to use on a daily basis and because it was fun for them.
Doe Deere solved this dilemma. As a makeup blogger, she recognized the need for healthier makeup options all around, especially in bold-colored makeup. She knew that it would be nearly impossible to find the kind of bold makeup that she wanted without risking her health. She made her own makeup. She started to use it on her blog and her readers loved it. She made the decision to market it and the Lime Crime brand quickly grew. She began to sell it to retailers and on her website while her blog took a backseat. She now focuses mostly on the Lime Crime makeup.
2007 was the year Morrison left the SEC and joined the law firm Hall Capital Partners LLC. Morrison left the SEC because she wanted to fight for financial sector equality based on the lack of females holding leadership positions in the financial sector. The career of Helane Morrison serves as an example of personal resilience and ambition for fighting for the ideas she held dear to her heart. I have no doubt Morrison will continue to serve as inspiration for women in the years to come.