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Lime Crime’s Doe Deere Proves She’s Tough, Savvy Businesswoman

Lime Crime CEO and founder Doe Deere has learned that you need to develop a thick skin in the makeup business. It’s a cut-throat world where giant companies have ruled the makeup palettes for years, until Doe Deere came to town.

The Russian born beauty took her dream of vibrant, crazy colors and moved to New York City, learning to navigate through a huge metropolis. She had trouble hunting down fun makeup to wear, so she decided to establish her own company, Lime Crime. That was eight years ago, and since that time, Doe Deere has slowly and steadily made her beautiful mark on the world, as jealous haters tried to bury her company.

Doe Deere tells that mean people just come with the territory, and if you’re successful in business, haters can create nasty things about you that are purely baseless. She’s always been tough and a fighter, and the hard work is paying off, having been named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Like her wildly-colored makeup brand, Doe Deere is fearless.

Doe Deere has decided to ignore the haters and keep developing palettes with rich pigments that feature unusual colors like yellow lipstick and red eye shadow. Her makeup brand definitely has an edge to it, and fans around the world have discovered Lime Crime’s uniqueness.

Lime Crime and Doe Deere are big on social media, because engaging with an interactive platform can only better a company’s image by reaching out to its customer base. Lime Crime has exceeded two million-plus followers on Instagram, and fans have responded by sending creative selfies wearing her cosmetics.

Lime Crime can be bought online at the shopping site and is sold at major retailers like Urban Outfitters. Her liquid-to-matte Velveteens lipsticks are so popular, that other makeup companies are now duping some of the colors and trying to play catch up. Doe Deere was offering bright blue lipstick to her fans way before the other giant cosmetics companies took notice. Unusual makeup colors have now gone mainstream, thanks to Doe Deere’s vision.

Perhaps Doe Deere’s About me page says it best:

“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”

Doe Deere is also big on helping others and has given to numerous charities that improve the lives of children, animals and women.


Lime Crime Raises the Bar in Cosmetics


When it comes to buying make-up most wearers are likely to travel to the nearest drugstore to purchase beauty products. While this may seem like a convenient route initially, these consumers might be short-changing themselves by not taking the extra step to buy better cosmetics or even explore the various brands that exist.

Urban Outfitters really shows that Lime Crime cosmetics is a line that many make-up wearers would argue is an upgrade compared to their drug store counterparts. The beauty brand was founded by Doe Deere in 2008 and she still serves as the CEO for the growing company. The cosmetic entrepreneur wanted to create a make-up brand that reflected her passion for individualism while being kind to animals. Lime Crime prides itself on the fact that all of its products are cruelty-free; this greatly appeals to Vegans and animal enthusiasts alike. A portion of the Lime Crime profits are even donated toward causes that benefit animals.

Lime Crime greatly appeals to the fashionista who wants to show off a bold and brazen side. Lime Crime has raised the bar in eye-popping cosmetic options that the average retailer’s make-up selection doesn’t come close to offering. Lime Crime’s Unicorn lipstick collection offers brilliantly bold lipsticks for the wearer who truly wants to put her or his face out there.

While it is fun to experiment and get creative with a variety of looks that are possible through Lime Crime colors, the brand also provides an abundance of resources online that can be useful to the fashionista as well. is one of Lime Crime blogs that features pictures and showcase the latest trends, products and make-up techniques. Novice and experienced make-up artists alike will enjoy perusing the artistic visuals and postings of other wearers of the colorful Lime Crime cosmetic line and are bound to pick up some new ideas for themselves.  The Lime Crime Facebook has more about them, otherwise Twitter always has news about when products come out.

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