Lime Crime CEO and founder Doe Deere has learned that you need to develop a thick skin in the makeup business. It’s a cut-throat world where giant companies have ruled the makeup palettes for years, until Doe Deere came to town.
The Russian born beauty took her dream of vibrant, crazy colors and moved to New York City, learning to navigate through a huge metropolis. She had trouble hunting down fun makeup to wear, so she decided to establish her own company, Lime Crime. That was eight years ago, and since that time, Doe Deere has slowly and steadily made her beautiful mark on the world, as jealous haters tried to bury her company.
Doe Deere tells GaloreMag.com that mean people just come with the territory, and if you’re successful in business, haters can create nasty things about you that are purely baseless. She’s always been tough and a fighter, and the hard work is paying off, having been named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Like her wildly-colored makeup brand, Doe Deere is fearless.
Doe Deere has decided to ignore the haters and keep developing palettes with rich pigments that feature unusual colors like yellow lipstick and red eye shadow. Her makeup brand definitely has an edge to it, and fans around the world have discovered Lime Crime’s uniqueness.
Lime Crime and Doe Deere are big on social media, because engaging with an interactive platform can only better a company’s image by reaching out to its customer base. Lime Crime has exceeded two million-plus followers on Instagram, and fans have responded by sending creative selfies wearing her cosmetics.
Lime Crime can be bought online at the LimeCrime.com shopping site and is sold at major retailers like Urban Outfitters. Her liquid-to-matte Velveteens lipsticks are so popular, that other makeup companies are now duping some of the colors and trying to play catch up. Doe Deere was offering bright blue lipstick to her fans way before the other giant cosmetics companies took notice. Unusual makeup colors have now gone mainstream, thanks to Doe Deere’s vision.
Perhaps Doe Deere’s About me page says it best:
Doe Deere is also big on helping others and has given to numerous charities that improve the lives of children, animals and women.