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How Entrepreneur Guilherme Paulus Got Brazilians To Travel More

Guilherme Paulus of Sao Paulo, Alagoas, Brazil, established his first business in 1972. This is CVC Tours which is now the leading tour company in all of Latin America. He says it actually wasn’t him who came up with the idea for it, though. That was a then-state deputy named Carlos Vicente Cerchiari. They met on a trip and discussed opening a tour office in Santo Andre. They came to an agreement where Cerchiari supplied the capital to get this company going and Guilherme Paulus did the work. See more of Guilherme Paulus on facebook.

He is also now the founder and chairman of the board of directors of GJP Hotels & Resorts. He says that he spends a lot of time each week traveling to his various hotels, often two to three times a week. He likes to get his feet on the ground and talk to clients so that he understands their needs. Guilherme Paulus says he also does the same with his employees. The goal is to continuously improve the operations of each hotel and exceed guest’s expectations.

When he started out in the tourism industry it was just international tourism in Latin America for the most part. Guilherme Paulus was a pioneer who got domestic tourism off the ground. He did so by starting to charter planes beginning in the 1980s. This encourages domestic travelers to fly to destinations rather than driving. In the 1990s he had CVC Tours buy 100,000 seats on VASP airlines which he planned to sell through in a year but ended up selling all of the tickets inside of eight months.

While CVC Tours is a big company they have plans to make it even bigger. Guilherme Paulus says that this company currently operates in 465 Brazilian cities. The plan is that within the next five years they are going to open an additional 500 locations around this nation. This will include kiosks that will be placed inside of malls. He says that 50 percent of this company’s revenues are generated inside of physical stores, 30 percent comes from corporate travel, and the remaining 10 percent primarily comes from his company’s website.

Learn more: https://interview.net/pt/guilherme-paulus/

 

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