In order to succeed in business, the company must find a need and fulfill it. This isn’t a problem in the health and dental insurance industries. For health providers and dentists, the need is obvious; but it’s still a challenge to reach potential new patients through email. For Krishen Iyer it took recognition of filling a void for him to start a unique email marketing consulting firm. Krishen Iyer is CEO and founder of Managed Benefits Services (Fresno, CA), which provides innovative email marketing campaigns and benefit lead management. Along with this his company is dedicated to ensuring his health insurance clients receive the highest yield for email marketing. Each campaign should produce a return gained from the investment.
How can a business generate sales or reach new potential clients, if the emails aren’t even opened? This is where Krishen Iyer and Managed Benefits Services uses emails with a “multilayered marketing platform.” A multilayered approach allows fast growing organic lead generation. Krishen and his firm uses filters to capture organic impressions and then turns them into useful information. The information is compiled into user snapshots, getting rid of low quality contacts immediately and retaining possible real time leads.
Krishen Iyer runs a blog where he discusses topics of interests. In the opening dialogue, he includes a photo of his wife and two young children. His entries run the gamut everything from talking about eating vegetarian dishes in Costa Rica, the “Wounded Warrior” project to working with the Make-A-Wish foundation. In his career Krishen maintains a focus on developing real time leads through effective email marketing. After graduating from San Diego State University, Krishen became involved in digital marketing. His interest lead him to founding his own entrepreneurial business. However, he still takes time out to engage in philanthropic efforts in his local community.
Madison Street Capital is an investment firm that was founded in 2005 as a middle market investment banking company. Middle market business owners know it’s essential to have a good investment strategy in place to set your business on a sure path of growth. When deciding on the best approach, business owners need a financial advisor with a track record of success. Madison Street Capital has a proven record of success in the investment banking industry. The recent addition of a new managing director to its capital market team Lawrence Alioto.
Who Is Lawrence Alioto
Before Madison Street Capital, Lawrence Alioto started his career working for on the floor Chicago Mercantile Exchange trading currency futures. After that, Alioto worked as a registered representative at the PainWebber Company in San Francisco California. During the 90’s Lawrence began operating within the realms of private equity. Starting in 2004, Mr. Alioto worked at VeriTrainer Corporation as a developer of radiation scanning systems, operating as one of the founding members of the company.
From medical devices to energy-efficient technologies and film production, Lawerence possesses a wide array of experience in numerous industries, this is why he is the perfect fit for Madison Street Capital. The work that Madison Street Capital reputation does for investors is important, especially within the realms of new technology. Madison Street offers new and middle market businesses the chance to take advantage of growth and investment strategies typically reserved for higher market companies. As the company prepares for its expansion into Austin is planning to focus attention on institutional investors and their increasing allocations to alternative asset management sector. Having assisted numerous clients in many industries Madison Capital understands that there isn’t a one size fits all when it comes to investing. As Madison Street Capital moves into 2019, Lawerence Alioto is sure to make his presence known.
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