NewsWatch is a series that began in 1990 that features stories including: medical breakthroughs, travel, finance, celebrities, charities, legal issues, new product introductions, public policy issues and various other topics. When the company first started, its primary focus was on financial issues. Now, they have expanded their scope to become more of a TV news magazine exploring a variety of topics.
Currently, NewsWatchTV airs weekly and reaches millions of households nationwide and has featured numerous celebrities and entertainers such as Mila Kunis, Will Smith, Chris Pratt, and Denzel Washington to name a few. Over the past year, they have also had several well-known companies appear on the show including NASCAR, Suave, Kelly Blue Books, Ford, Toyota, Discovery Channel and more. In a span of 25 years, NewsWatch has reached over 700 million people, which makes it one of the most prosperous independently produced news magazines on television.
SteelSeries is an international electronics and headphone company fueling the gaming industry by creating new and innovative products designed especially for passionate gamers. They create and distribute products such as keyboards, mousepads, headsets and more.
While working with the NetWatch team, SteelSeries had a goal to promote their products to as many potential customers as possible, and also be able to utilize the professional video series for future use in their marketing campaigns. Tori Pugliese, a representative from SteelSeries stated that collaborating with NetWatch was an excellent experience, a seamless process and that they were able to deliver their message to their consumers effectively. They were also able to repurpose the video to market onto their social media channels.