Whitney Wolfe Herd decided to play the cards differently when she chooses to launch her new product at Bumble, a dating app company, at Manhattan space as the venue. For so long the place had been men dominated especially ultimate power lunch, which was just for men. However, this is no longer the case, since it’s under a new name and new management, and more so ladies.
This is not the first time Herd is changing the game, but it all started with her company Bumble, where the dating norms no longer exist, and it is the women who make the first move. This proves different from most other dating sites and that is probably the reason why in such a short while Bumble has already accumulated 22 million registered users.
Though Bumble started monetizing the in-app purchases in August 2016, it has already managed to hit $100 million sales by the end of 2017 and can only get better by 2018.
Though online dating is no doubt crowded and failure chances as a startup are high, Whitney Wolfe Herd was not stopped by this. Her focus is women, who have faced much of bullying, abuse, and hurt in dating sites, nailed it. By the fact that it supports positive behavior, healthy relations and meaningful connections went for exactly what many women want. In Bumble a connection cannot be created unless the woman makes the first move, starts the conversation.
Bumble was founded in September 2014 by Whitney Herd, who is also the Chief Executive Officer. It is a partnership company between her and Andrey Andreev, the founder of Badoo, the world’s largest dating site. Andreev offered the starting investment capital of $10 million, and he takes 79% of the company, while Herd holds 20%, 1% going to Chris Gulczynski and Sarah Mick the app designers. Bumble has its headquarters in Austin, Texas, in the United States.
While it’s love people go looking for in dating sites, women are also interested in meaningful connections, that is caring friends and career growth. Bumble BFF, has put its focus on platonic connections, and here women have the chance to relate make friends besides finding dating partners. Approximately 500,000 users are active on a typical month. It has over 3 million users.
It is the youngest product of Bumble and its focus is on careers and business growth.
More About Whitney Herd
Whitney Wolfe Herd was born and raised in Salt Lake City, Utah. She is a holder of a Bachelor’s degree in International Studies from Southern Methodist University. However, business was in her blood and while in still college she used to sell bamboo tote bags.
In September 2017, Whitney got married to her love, Michael Herd. Their dream wedding took place in Positano, Italy at Villa Tre Ville.
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