JHSF is the leading real estate company in Brazil. Founded in 1972, the company has experienced its challenges along the way but it has risen above them to be profitable. The firm mainly capitalizes on undertaking risky projects which other investors would choose to refrain from. In doing so, JHSF has become a market leader, who never shares the initial market profits with other competitors. Albeit many investors would shy away from the kind of projects that JHSF takes, the ventures are life changing and profitable. However, the JHSF management reminds us that taking risky chances does not at all mean being careless in the choice of projects. On the contrary, it means being strategic; weighing, the profits against the possible losses and taking the chance if there are any chances of making profits.
JHSF mainly operates in the prominent cities of Sao Paolo, Salvador, and Manaus. The main projects that the company has undertaken in the last few years include restaurants, corporations, malls, and executive international airports. The main developments so far are the urban development Catarina that entailed several projects among them the Catarina Executive Airport and the Catarina Fashion Outlet. The project also had luxurious hotels with the state of the art installments.
JHSF also prides itself in the Vitra building, which was designed by the renowned designer Daniel Libeskinf. North American Architect rated this building, making the most beautiful buildings in the world. The Vitra building has also completed other 34 projects, which have all gained recognition around the world. They say that the buildings have not only visible excellence but tangible expertise too.
José Auriemo Neto
José Auriemo Neto is one of the most successful entrepreneurs in Brazil. Son of the founder of JHSF, José is the chairperson and CEO of the JHSF organization. Many people term José as the king of luxury based on his love to develop luxury projects in Brazil. He has moved from the normal real estate to the highly luxurious level. Asked why it is important to pursue this kind of projects, José says the company must offer this kind of projects to attract the company niche market.